Designing Identities. Building Experiences.

I'm a multidisciplinary designer combining brand identity, digital design, motion, and modern creative technology to bring ideas to life.

Explore My Work Let's Connect
Fig. 01B. Asghar · Since 2018
Portrait of Behroz Asghar
Experience
8+ years in design
Specialties
Branding · Digital · Motion
Currently exploring
Vibe Coding · SaaS Animation
Location
Pakistan · Remote

02 / About

A designer by profession. A creative problem-solver by nature.

I started my creative journey in 2018 as a graphic designer, working on social media visuals, brand identities and marketing materials.

Since then I've worked with businesses, agencies and organisations in real estate, hospitality, education, technology and digital marketing.

What started as graphic design grew into something bigger: understanding how brands communicate and how visuals can solve real business problems.

Today I create brand identities, websites and motion-driven visuals. I'm also exploring AI-assisted development with Claude, ChatGPT and VS Code.

  • Real estate 01
  • Hospitality 02
  • Education 03
  • Technology 04
  • Digital marketing 05

Understand the problem. Find clarity. Design with purpose.

03 / Selected Work

A collection of ideas brought to life.

Brand identities, social campaigns and visual systems that show how I think and the detail I put in.

8 selected · More on Behance

Explore All Projects on Behance

04 / Expertise

What I bring to the table.

Visual design, brand communication and digital creativity, all aimed at work that is clear, useful and memorable.

Discipline01

Brand Identity & Visual Systems

Identities that feel distinctive, consistent and meaningful across digital and physical touchpoints.

Includes
  • Logo Design
  • Typography
  • Colour Systems
  • Brand Guidelines
  • Stationery
Discipline02

Personal Branding

Helping professionals and founders present themselves with confidence through considered identities and consistent content.

Includes
  • LinkedIn Branding
  • Profile Design
  • Personal Identity
  • Content Systems
Discipline03

Digital & Web Design

Responsive websites and landing pages that communicate clearly and make navigation intuitive.

Includes
  • Web Design
  • Landing Pages
  • UI Layouts
  • Responsive Design
Discipline04

Social Media & Marketing Design

Content that supports marketing goals while keeping the brand consistent across campaigns and platforms.

Includes
  • Social Graphics
  • Ad Creatives
  • Campaign Design
  • Carousels
Discipline05

Motion & SaaS Animation

Movement that explains digital products, strengthens storytelling and makes interfaces more engaging.

Includes
  • UI Animation
  • SaaS Product Visuals
  • Motion Graphics
  • Product Demos
Exploring06

AI-Assisted Design & Vibe Coding

Using AI alongside design and development tools to prototype and turn concepts into working experiences.

Includes
  • AI Workflows
  • Vibe Coding
  • Website Prototyping
  • Interactive Experiences

05 / Toolkit

The tools behind my work.

Good design starts with thinking. Tools help bring it to life.

Design & Visual Identity

  • PhotoshopPhotoshop
  • IllustratorIllustrator
  • InDesignInDesign
  • FigmaFigma

Motion & Video

  • After EffectsAfter Effects
  • Premiere ProPremiere Pro

Development & Prototyping

  • VS CodeVS Code
  • HTMLHTML
  • CSSCSS
  • JavaScriptJavaScript

AI & Creative Workflows

  • ChatGPTChatGPT
  • ClaudeClaude

Creative Capabilities

  • Brand Strategy
  • Typography
  • Layout Design
  • Visual Storytelling
  • Art Direction
  • UI Design
  • Digital Marketing Design

06 / Design Meets Technology

From pixels to possibilities.

I began with traditional graphic design tools: identities, campaigns and visual content. Today I combine Figma and Adobe Creative Suite with AI-assisted development.

With VS Code, ChatGPT and Claude, I turn visual concepts into interactive websites and prototypes. I'm especially drawn to SaaS animation, interactive interfaces and workflows that bring design and development closer together.

The goal isn't to replace creativity with technology. It's to use technology to make creative ideas possible.

project-card.htmlVS Code

            

              

              
Aa
Ink #0E0E0F
Paper #F2F2F0

              
Prompt · Build this project card in semantic HTML and CSS. Grayscale image, colour on hover, pill button.

              
Alpha Leon
Brand Identity
View case ↗

              Wireframe
            

          

        

      

    

  

  
  

    

      

        
07 / Process

        
A little structure. A lot of creativity.

        
Every project is different, but I always understand the problem before creating the solution.

      

      
    
        
  1. 
          
    01Research
    
          
          
    Discover
    
          
    I start by understanding the brand, its audience, the project requirements, and what needs to be achieved.
    
          
    • Brand
    • Audience
    • Requirements
    • Goals
    
        
    2. 
        
  2. 
          
    02Structure
    
          
          
    Define
    
          
    I explore ideas, establish a clear visual direction, and identify the design decisions that matter most.
    
          
    • Ideas
    • Visual direction
    • Key decisions
    
        
    3. 
        
  3. 
          
    03Compose
    
          
          
    Design
    
          
    I develop the concept into purposeful visuals, layouts, and systems with consistency and usability in mind.
    
          
    • Visuals
    • Layouts
    • Systems
    
        
    4. 
        
  4. 
          
    04Polish
    
          
          
    Refine & Deliver
    
          
    I review the details, improve the experience, and prepare the final work for its intended platforms and applications.
    
          
    • Details
    • Experience
    • Final files
    
        
    5. 
      

    

  

  
  

    

      

        
08 / Professional Journey

        
Eight years of creating, learning, and evolving.

        
Creative agencies, brands, marketing teams and independent projects. Each role shaped how I design today.

      

      
    
        
  1. 
          
          
    Senior Graphic Designer
    
          
    The Migration · Australian Immigration & Education Consultancy
    
          
    Visual assets across branding and marketing: ad campaigns, landing pages, animated service videos, email design and social content, keeping one consistent identity across every channel.
    
          
    • Branding
    • Marketing Campaigns
    • Digital Design
    • Motion
    
          
    Responsibilities
      
            
    • Visual campaigns: creative for marketing campaigns, paid ads and service promotions.
      • 
            
    • Landing pages: layouts, banners and assets focused on clear communication and UX.
      • 
            
    • Motion: animated videos explaining immigration services and visa pathways.
      • 
            
    • Email: branded templates, newsletters and promotional campaigns.
      • 
            
    • Social media: graphics, campaign creative and digital content.
      • 
            
    • Company branding: visual identity, brand guidelines, stationery and marketing materials.
      • 
            
    • Collaboration: worked with marketing and content teams for consistency across channels.
      • 
          
    
        
    2. 
        
  2. 
          
          
    Graphic Designer Lead
    
          
    J7 ICON / Royal Swiss Islamabad · Real Estate & Hospitality
    
          
    Managed creative and media work for hospitality and real estate branding, including promotional campaigns and branded materials.
    
          
    • Media
    • Campaigns
    • Print
    
        
    3. 
        
  3. 
          
          
    Graphic Designer & Social Media Marketing
    
          
    Aaghaz Marketing · Real Estate Marketing
    
          
    Branding and marketing materials, social media graphics and promotional content for real estate.
    
          
    • Branding
    • Social Media
    
        
    4. 
        
  4. 
          
          
    Graphic Designer
    
          
    Marcable Solutions · Digital Marketing Agency
    
          
    Digital marketing graphics, ad visuals and social content for a range of business clients.
    
          
    • Advertising
    • Social Media
    
        
    5. 
        
  5. 
          
          
    Graphic Designer
    
          
    Jee Aya Nu · Travel & Tourism
    
          
    Promotional visuals and identity materials for a travel brand connecting visitors with cultural and religious destinations in Pakistan.
    
          
    • Identity
    • Promotion
    
        
    6. 
        
  6. 
          
          
    Graphic Designer
    
          
    Malson Group · Corporate & Commercial
    
          
    Branding and graphic design support across multiple business divisions.
    
          
    • Corporate Branding
    
        
    7. 
        
  7. 
          
          
    Graphic Designer
    
          
    I Breathe Clean · Environmental Awareness & Products
    
          
    Marketing graphics and product-focused communication for air filtration products.
    
          
    • Product Marketing
    
        
    8. 
        
  8. 
          
          
    Independent Design Projects
    
          
    Freelance · Brand Identity, Personal Branding, Digital Design
    
          
    Alongside my roles, independent work across branding, visual identity, digital content and design experimentation.
    
        
    9. 
      

    

  


  
  

    

      

        
09 / Beyond the Screen

        
Always curious. Always creating.

        
I enjoy the space between creativity and technology: experimenting with type, learning a new tool, or building an interactive concept with AI-assisted code.

        
    
          
  1. 01Vibe coding & AI-assisted web development
    2. 
          
  2. 02SaaS product animation & UI motion
    3. 
          
  3. 03Interactive web experiences
    4. 
          
  4. 04Smarter creative workflows
    5. 
        

      


      

        

          
          
        


        

          

          

            
Word

            
Align

            

            

            

            

          

        


        
      

    

  


  
  

    

      

        
10 / Let's Connect

        
Have an idea? Let's make it happen.

        
Whether you're building a new brand, exploring a digital experience, or looking for a creative collaboration, I'd love to hear about it.

      

      

        

          Email
          behrozasghar7@gmail.com
          
        

        LinkedInin/behrozasghar
        Behancebehance.net/behrozasghar
        
BasedPakistan · Working remotely